MullenLowe Group announces the appointment of S.Subramanyeswar, aka Subbu, as the Group Chief Executive Officer of MullenLowe Lintas Group India, effective immediately. In a strategic re-alignment from the previous model, all the functions of the Group will now report to Subbu. In addition, Subbu will continue to directly lead the Strategy function for the Group…
In this episode of our award-winning, MVP – The Master’s Voice Podcast series from MediaBrief.com, I bring you a deep-dive conversation with a very special, distinguished guest — Ameer Ismail, President, Lintas Live. Ameer is someone I’ve known for a couple of decades now, and anyone who’s been in the strategic comms space would know…
The following is a speech that Subramanyeswar S (Subbu), Chief Strategy Officer – APAC, MullenLowe Group gave for the Graduation Day at ‘Miami Ad School of Ideas’. Hello Ideators! Congratulations on your graduation! It is fantastic to be with all of you this evening. I love the opportunity to talk to you, my dear students…
Lintas Live was born with a view to being the digital-first creative agency. As the brand completes its 1.5 years as a renewed entity, it underlines the core motto to bring sharing and talkability to any business. In an exclusive interaction, MI talks with Ameer Ismail, President, Lintas Live about their brand philosophy and vision….
The PR agency’s president says digital insights are enabling them to navigate communication. A year-and-a-half since MullenLowe Lintas Group rebranded GolinOpinion as a digital-first creative PR agency Lintas Live, its president Ameer Ismail says that it has all the competencies to make a client’s work stand out. As digital is rapidly transforming the PR ecosystem…
Scope includes managing public relations and driving full-service communications for the client In a multi-agency pitch involving several creative agencies, Lintas Live, the digital-first creative PR agency, has won the full-service mandate for a key brand of Classic Legends. The full-service mandate entails managing the brand’s creative, PR and social media requirements in entirety. The…
Lintas Live, a digital-first creative PR agency, has won the PR and social media mandates for Bayer India’s iconic brands Saridon and Supradyn after a competitive multi-agency pitch. Lintas Live won the mandates based on their creative and sharply targeted approach towards building affinity for these brands amongst urban Indians. After Lowe Lintas won the…
Lintas Live (formerly GolinOpinion) has bagged the PR and advocacy-building mandate for TATA AIG General Insurance Limited. The appointment is an outcome of a multi-agency pitch where Lintas Live won on the back of its distinctive creative approach towards brand building through advocacy. The digital-first creative PR agency will develop the PR and corporate communications…
Lintas Live will develop PR communication strategy for ABD and its brand portfolio, which will include PR content creation and corporate reputation building, and more Lintas Live, a digital-first creative PR agency has won the PR mandate of Allied Blenders and Distillers Pvt. Ltd. (ABD), after a competitive multi-agency pitch. Lintas Live is set to…
The agency will be responsible for digital marketing, social media, online reputation management and promotion of the Tourism Spain brand in India Lintas Live, the digital-first creative PR agency of the MullenLowe Lintas Group, has bagged the social media marketing mandate for Turespaña in India (Tourism Office of Spain for India). Turespaña is the official…
If anything, 2020 has been the year when terms like ‘unprecedented’ and ‘new-normal’ became a part of the vocabulary for people across the globe. For the employees of MullenLowe Lintas Group, however, there was an addition of another word that, unlike the other two, got them excited: TodPhod. It is a colloquial Hindi word for smashing…
Ameer Ismail to lead the digital-first creative PR agency | Sarvesh Raikar appointed as Creative Head MullenLowe Lintas Group today announced the launch of its digital-first creative PR agency Lintas Live in India. The agency recognises that whether it is a corporate brand, a personal brand or a product/service brand, in today’s ever connected world, they…
