BACKGROUND
Every year Dengue affects 6M Indians and the safety measures only work in confined spaces. In fact, once you step out of the home you are prone to a mosquito bite.
OBJECTIVE
The ask was to create brand presence outside the zone i.e. homes and other enclosed spaces
WHAT WE DID
We came up with India’s first disease alert utility app named ‘Track The Bite’ which help report infestation, alerts, updates on Dengue and Malaria etc. Social Media conversations were created with #HarKoneMeinDanger with the drive fumigating 16 cities.
RESULTS
70K+ Downloads with 8.4M Reach. 25K mentions on Twitter and Trending in India
WINNER – EFFIE INDIA
WINNER – EFFIE APAC
